“Yes, the ratings aren’t where we’d like them to be. But our partners are very satisfied with the product, with the state of the business, with the improvement of our player reputations, and with the sophistication of our marketing. We think we are in a good place. Not as good as where we want to be, but if we ever say that we are happy where we are, it is time to get another job.”

-David Stern - NBA Commissioner

Don’t tease us like this Mr. Stern.